Yūgen

Yūgen is our collection of rarities and highest qualities of oud oils that will evoke your deepest feelings & emotions.

Yugen is one of Japan's aesthetics which can be roughly translated as "The subtle and the profound!". Yūgen is at the core of beauty and art appreciation in Japan. It values the power to evoke, rather than the ability to state directly.

The principle of Yūgen shows that real beauty exists through its suggestiveness, only a few words, or few brush strokes, can suggest what has not been said or shown, and hence awaken many inner thoughts and feelings.

Yugen translates in The Oud Lab as: our collection of vintage rarities from bygone eras, as well as our highest grades of oud oils distilled. Oils that will evoke a sense of joy, beauty and happiness.

Every sniff, every swipe, every whiff, is beauty lived and meditated upon.